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In this guide, you’ll learn the three best practices of reporting and eight types of information that make a solid content report, including the actual KPIs used by content marketers. From my experience, I’ve learned that having three key features… Read more ›

Very few blog posts create new information. Most serve to remix, curate, and copycat existing content, transferring the same core information from one website to another. If all your content does is shuffle common knowledge around, then I have bad… Read more ›

Acquisitions can have a dramatic impact on your search visibility. Long ago, one of the main competitors of an engineering company I was working with shut down. I asked about acquiring their website and managed to get it for a… Read more ›

Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It took 51 minutes! That’s a long time to wait! Luckily, you can cluster keywords much quicker in Keywords… Read more ›

And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this conference. Those of us who live down under don’t often get chances to connect with each other… Read more ›

Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance. However, assuming it’s always your… Read more ›

So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s get straight to it. Ahrefs’ API gives you access to… Read more ›

For example, this site deleted about 15% of organic pages (yellow line) during the redesign, which resulted in an almost 50% organic traffic loss (orange line). Interestingly, even the growth of referring domains (blue line) afterward didn’t help it recover… Read more ›

Which was not the first time I saw us being criticized for the accuracy of our search volume metric. But here’s the kicker… There’s NO SUCH THING as an accurate search volume: I already published a pretty detailed article about… Read more ›

If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in marketing is a multi-stage process that guides potential customers from… Read more ›