For example, here’s an AI Overview in the 2nd position. I asked our awesome data scientist Xibeijia Guan to find out how often they show in different positions. She pulled 10M SERPs with AI Overviews total, 1M per country across… Read more ›

Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But the content itself doesn’t seem good enough to compete in the normal Google search results.… Read more ›

After hosting 500 marketers and 18 top speakers in the heart of tropical Singapore, we’re bringing our flagship marketing conference stateside this October. Hello, San Diego! And there’s only one teeny-tiny little thing standing between you and two days of… Read more ›

Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Location: San Francisco, USA Prices: From US$1,399 Date: September 3-5 Website: INBOUND Speakers: Amy Poehler (Paper Kite Productions), Marques Brownlee… Read more ›

Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took one million SERPs showing AI Overviews from Ahrefs Keywords Explorer… Read more ›

But we’ve been to many and we’ll continue to go to many. These are the conferences we’re attending or thinking of attending this year. Dates: September 3-5 Location: San Francisco, USA Speakers: Amy Poehler, Marques Brownlee, Dario Amodei, Dharmesh Shah… Read more ›

But sometimes, it’s a great idea to leave the desk and socialize with other human beings—ideally on your employer’s dime 😉 Conferences are a great excuse to hang out with other content marketers, talk shop, learn some new tricks, and… Read more ›

Here are the ones we think are worth attending in 2025. Location: San Diego, USA Prices: From US$615 Date: September 23 & 24 Website: BrightonSEO San Diego Speakers: Britney Muller (Britney Muller), Alex Halliday (AirOps), Nadya Khoja (Pettable), Purna Virji… Read more ›

These are prominent pages on the web and those that other websites have deemed worthy of linking to. Having your brand present on these pages means you likely have more credibility, that you’re a known brand. I looked at the… Read more ›

If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital… Read more ›