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The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track your progress against your objective. Goals are usually set at… Read more ›

It works like this: Let’s dive in. There are many reasons SaaS companies should focus on SEO. These include: Some common SEO challenges include: Here are a few examples of enterprise SaaS companies doing SEO well. Ahrefs We are usually… Read more ›

Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of the index or remove an entire site from search results. One fix can potentially be worth millions of… Read more ›

For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if you… Read more ›

Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are and how much money is at stake. Links play a… Read more ›

In this article, I’ll share the structures of some real-world agency reports that have been shared with me and how different size agencies approach SEO reporting. SEO agencies juggle multiple clients, so time spent on a fixed task like reporting… Read more ›

Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them… Read more ›

They have a special place in content marketing and SEO history. They were among the early champions of inbound and content marketing and living proof that SEO is a great marketing tactic. Just copying what they do for SEO would… Read more ›

To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. The most common responsibilities I found are: It seems like SEO specialists are expected to do everything. Some listings even expect SEOs to run conversion… Read more ›