Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would… Read more ›

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me eat a delicious meal knows I save the best til… Read more ›

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This type of metric measures the efficiency of… Read more ›

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more ›

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.… Read more ›

But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them. If you believe Google’s John Mueller, they’re not: Yet, according to my poll, the… Read more ›

Here are ten that won’t cost a dime. Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll learn This comprehensive course is ours and covers the fundamentals of SEO, including keyword… Read more ›

The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives, inherit them from our colleagues and mentors, and rely on them almost instinctively while not fully aware of… Read more ›

Here are five of my favorite ways to use Ahrefs for content marketing: Let’s be honest: we all snoop on our competitors to see what’s working (and isn’t). But today, a lot of the most exciting content strategies live outside… Read more ›

SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds like a lot to take in—but once you know the basics, you’ll be able to report on SEO in your sleep. In this beginner’s article,… Read more ›