If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it. A funnel in marketing is a multi-stage process that guides potential customers from… Read more ›

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad. There are lots of spam and junk pages that just add noise to… Read more ›

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant. But… Read more ›

It is absolutely not a scam. Many websites earn money this way, including major ones like the New York Times, The Verge, NerdWallet, and more. The real question is… is it worth your time? Given that it’s the monetization method… Read more ›

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.” If you know how… Read more ›

Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with this personally on sites with a lot of content, and I was convinced it would… Read more ›

Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check them all out. Anyone who has seen me eat a delicious meal knows I save the best til… Read more ›

To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This type of metric measures the efficiency of… Read more ›

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more ›

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization.… Read more ›