Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.… Read more ›

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage… Read more ›

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn… Read more ›

To answer this, I went on a quest to find SEO tools that got AI right. Tools that don’t overpromise but offer tried-and-tested ways to make you work smarter, not harder. Tools that are not overly optimistic about AI just… Read more ›

Here are some holiday marketing strategies you can use: When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead. That’s because I asked too late:… Read more ›

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion. Shifting something from position 4 to 1 will bring in more traffic and… Read more ›

When we published our list of 50 trending tech startups, surprise surprise—AI companies topped the list. In fact, AI is so hot right now that I decided to add hundreds of AI startups to our company list and run the… Read more ›

Did you run the numbers and find that people in their state pay more lifetime tax than anyone else? They’ll cover it: Did you find that their city has the worst train delays in the whole country? Yep, they’ll cover… Read more ›

In fact,  I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan. These are rarely people you see… Read more ›

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness. In fact, no one in SaaS,… Read more ›