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Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

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In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community. For a twist on most studies, I’ve shown how they compare to… Read more ›

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs Read More »

15 AEO Tools That Will Help You Optimize for LLMs

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We’re moving from chasing traffic, to competing for brand visibility. We’re thinking about how AI crawlers view our site–not just search engine bots. We’re trying to follow the breadcrumb trail through an entirely new kind of user journey. If you… Read more ›

15 AEO Tools That Will Help You Optimize for LLMs Read More »

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

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Clients and stakeholders often ask, “How long till my website (page) ranks on top of Google?” You could say “it depends” and give a lecture on all the variables like quality of the content, website strength, resources, competition… or you… Read more ›

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages? Read More »

Best PPC Tools: My 9 Top Picks Under $300

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To help you with that, I looked at some of the best PPC tools and picked nine that stand out for their focus, features, and value, especially for teams looking to level up without blowing the budget. This stack is… Read more ›

Best PPC Tools: My 9 Top Picks Under $300 Read More »

Top 40 Fastest-Growing Cybersecurity Companies

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Using Ahrefs’ website growth data, we’ve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth. We analyzed 4,300+ global cybersecurity companies and filtered for those with at least 1,000 monthly organic visits in… Read more ›

Top 40 Fastest-Growing Cybersecurity Companies Read More »

Top 50 Fastest-Growing EdTech Companies

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From AI tutors to classroom management platforms, both new startups and established players are racing to capture attention and market share. Using Ahrefs’ website data, we’ve found the top 50 fastest-growing EdTech companies of 2025, ranked by estimated year-over-year organic… Read more ›

Top 50 Fastest-Growing EdTech Companies Read More »

AI Overviews Have Doubled (25M AIOs Analyzed)

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This chimes with what we’re seeing in Ahrefs Brand Radar, our new marketing intelligence tool which lets you track your brand presence in AI search. We analyzed 25M AI overview keywords in the two-month window of our analysis. Here’s what… Read more ›

AI Overviews Have Doubled (25M AIOs Analyzed) Read More »

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

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New technologies, channels, strategies, and tactics are constantly emerging. It’s impossible for any team to pursue every idea. What do you do then? How do you vet each idea and decide which one to invest resources in? We’re no strangers… Read more ›

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue Read More »

PPC Keyword Research for Google Ads: A First-Timer’s Guide

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When I asked experts for their #1 PPC tip for beginners (see my introduction to search ads), many said it’s smart to focus on keywords that are less popular, more specific, and cheaper. This guide will help you find those… Read more ›

PPC Keyword Research for Google Ads: A First-Timer’s Guide Read More »

Share of Search: How to Calculate, Use, And Improve It

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For example, let’s say your brand gets 20,000 searches in a month, and your three main competitors get 15,000, 10,000, and 5,000 searches, respectively. The total branded search volume in your category is 50,000. To calculate your share of search:… Read more ›

Share of Search: How to Calculate, Use, And Improve It Read More »

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