In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more ›

If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: Although the math is simple, actually doing this exercise in real life is tricky, for a few reasons. The most important: it’s… Read more ›

After disavowing, traffic (as reported by GSC) fell by 7.1%: Before disavowing, according to GSC, traffic to these posts was trending slightly upward: After disavowing? Slightly downward: However, Ahrefs’ organic traffic estimates tell a slightly different story. Visibility is trending… Read more ›

Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively, you’ll need to hire an SEO freelancer or an SEO agency and decide what parts of your SEO… Read more ›

In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO. To write… Read more ›

More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry… Read more ›

Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find… Read more ›

Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google… Read more ›

In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. This is a list of bootstrapped SaaS companies ordered by estimated monthly organic… Read more ›

Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. Big dreams often start with small first steps—in this case, hosting webinars and running presentations… Read more ›