In this article (for your eyes only), I’ll share what PPC spying is, why it’s important, and share seven ways you can start spying on your competitors’ paid search campaigns. PPC spying is when businesses use marketing intelligence tools, like… Read more ›

But often, brand monitoring is more than just responding to comments that mention your brand—it’s about understanding customer sentiment and using feedback to shape your brand reputation in real-time. Whether you like it or not, conversations happen about your brand… Read more ›

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s SEO traffic potential.… Read more ›

These small business SEO tools are free, beginner-friendly, and cover all your needs for DIY SEO. Ahrefs is an essential SEO platform used by over 50,000 companies worldwide. Many small business owners get started for free with Ahrefs Webmaster Tools… Read more ›

In that time, I’ve built up a trusty vault of tried-and-tested SEO resources that I use, which I’ll share with you today. Hopefully, you’ll find them useful (…and maybe even bookmark this page). There is an unlimited supply of useful… Read more ›

Take the famous Michelin guide Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, or short films directed by clothing brands. Audiences connect with branded content… Read more ›

Here are some of the key statistics: 37.9% of advertised websites already rank in the top 10 organically for the same keyword. This indicates that a significant portion of businesses are paying for ads when they already have visibility for… Read more ›

Thanks to the following founders for sharing feedback on this guide: You already know that you need SEO, but it’s worth reiterating the benefits. SEO can help you: Some startups use SEO as their primary acquisition channel from day one.… Read more ›

The news came after Glenn Gabe shared a “stop-the-presses” post, revealing that Google had penalized various affiliate directories through a spate of manual actions. Parasite SEO usually occurs when users post self-referential links on someone else’s site, to take advantage… Read more ›

I am a thought leader. I feel gross for typing those words. But here’s something that feels less gross to type: over the past decade, I have been lucky to find a small-but-important group of people who give a damn… Read more ›