But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly half of what people type into Google includes a… Read more ›

I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t seeing any data from them for sites. This invisible traffic problem comes… Read more ›

It gives me a “second brain” and superhuman speed, and takes care of all the tedious tasks I dislike about my job. Sure, maybe one day AI will replace my job. But right now? The real risk is not using… Read more ›

Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s AI results. With this new reality in… Read more ›

Blocking these bots will mostly impact the link index of the tools. They won’t be able to crawl the pages, so they can’t check where those pages are linking. It doesn’t matter for traffic estimates, keyword rankings, top pages, etc.… Read more ›

Google just rolled out AI Mode to US users. I was testing if the clicks would show in Google Search Console, without any success. A post by Tom Critchlow on LinkedIn made me wonder how a click on a link… Read more ›

There’s a cost to bots crawling your websites and there’s a social contract between search engines and website owners, where search engines add value by sending referral traffic to websites. This is what keeps most websites from blocking search engines… Read more ›

That’s where we are with optimizing for visibility in LLMs (LLMO), and we need more experts to call out this behavior in our industry, like Lily Ray has done in this post: If you’re tricking, sculpting, or manipulating a large… Read more ›

At Ahrefs, our machine learning team has built an AI content detector (codenamed bot_or_not). We’re about to release the AI content detector for Ahrefs customers to use, so we decided to put it through its paces with a question we’ve… Read more ›