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The Lean Guide to Product Research

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The good news is that’s no longer true. Today, anyone with an internet connection can uncover really powerful market insights using affordable and even free tools. This guide will show you how. In simple terms, product research is the process… Read more ›

The Lean Guide to Product Research Read More »

AI Traffic Has Increased 9.7x in the Past Year

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Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that… Read more ›

AI Traffic Has Increased 9.7x in the Past Year Read More »

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

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I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. I compared… Read more ›

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions Read More »

My Exact 7-Step Framework for Brand SEO (With Templates)

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However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored for SEO. Here’s your brand SEO… Read more ›

My Exact 7-Step Framework for Brand SEO (With Templates) Read More »

The Expert-Reviewed Guide to Automotive SEO

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If they hadn’t shown up when I was looking, I never would have known they existed. That got me thinking about how crucial search visibility really is for auto businesses. This article isn’t just my take on automotive SEO. It’s… Read more ›

The Expert-Reviewed Guide to Automotive SEO Read More »

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

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It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here… Read more ›

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources) Read More »

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

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Unfortunately, we can’t even validate or dispute those claims, because Google doesn’t give us the ability to differentiate between AI-powered search traffic and traditional search traffic in Search Console or analytics tools. But we can assess user clicks from other… Read more ›

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors Read More »

Websites With More Organic Search Traffic Get Mentioned More in AI Search

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I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This is across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025. I compared… Read more ›

Websites With More Organic Search Traffic Get Mentioned More in AI Search Read More »

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

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To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic to Ahrefs’ Spanish blog in 18… Read more ›

Localization SEO That Works: 10 Real-World Lessons from 14 Markets Read More »

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

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Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed. I compared each domain’s Mention Share (how often it shows up) to its… Read more ›

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era Read More »

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